Social media sharing platforms: An essential guide to stirring up a storm
Marketing can be expensive business, particularly as external agencies begin to recognise this reality and apply larger and more costly price tags for the acquisition of their services. However, the rise in the profitability of online business, and the subsequent inflation in the costs of marketing services have been given a natural check and solution in the form of social media, which has provided businesses of all industries with the opportunity to build up a loyal following, expose their brand across the globe, expand their niche authority and essentially mass-market themselves with minimal outlay required.
One of the best ways that marketers can optimise their use of social media platforms is to regularly share their new media, content and infographics in a carefully selected set of platforms. By releasing new writing and graphics on a consistent basis, to a targeted community across social media platforms, a business stands to attain substantially higher levels of traffic and coverage, with the great hope that certain pieces go viral.
The key to success here is the composition of the audience though, and not quantity. You could expose your work to a million across the globe, but if no consideration was taken into who it was reaching, then the likelihood is that it would fail to acquire the level of traction it could have had it been well-targeted to an audience more likely to interact with it. This is the whole point of social media campaigns; to encourage user engagement and interaction with a businesses work for the benefit of the brand’s reputation and perceptions of its authority within its industry. If done well, over a long period of time, a strong social media presence can also lead to the establishment of a loyal following, who of course, will positively impact sales and conversion figures.
Here we will explore the different social media spaces that are available for you to share your work, so you can open your own social media campaigns knowing exactly which places to start in order to build up your coverage.
Content sharing platforms; the essentials
Facebook – As the largest social media site on the planet, Facebook is an essential sharing space for content from any industry. The ability to establish a large following on this platform makes it an invaluable asset when trying to raise your brand exposure and reputation, and you can bolster your reach both organically and on a pay-per-boost basis. Essentially, if you or your content writer produces innovative pieces of writing everyday and shares them to a carefully selected audience, then you will begin to see interaction and awareness of your company begin to grow. It might be a slow process, but once you start to attain a loyal following, you’ll wonder how you ever marketed without it. The capacity to integrate with Twitter also makes it essential to achieving fluidity with your broader social media campaign .
However, make sure your posts are supplemented with engaging leads, compelling titles, and interesting infographics, in order to ensure that your work stands out from the rest of the releases in your industry. Doing this over a long-period of time will result in you getting notice, and will have such a positive effect on the authority and perception of your company.
Twitter – Another phenomenon in the social media sector, Twitter provides you with the ability to tweet your work to people who are implicitly interested in the topics you are writing about. The capacity to tweet your work to the world’s largest companies, profiteer from their exposure, build from their contacts, and potentially go viral mean that Twitter sharing is a must for all content writers looking to generate a buzz. Essentially, you should ensure that all niche topics you write about are hash-tagged appropriately and tweeted at the industry authorities on your topic, and then sit and wait to see whether you generate a buzz. Considering that you can also purchase followers – though not recommended – Twitter is an essential to building up a following and exposing your work to an interested audience.
Google+ – Though questions have been raised about its usability and effectiveness, Google+ is nevertheless a product of the search engine supernova, and ultimately you want to be ranking highly on this platform. As such, making sure you attain regular visits and engagement on your blog posts in this area will have strong long-term benefits for the reputation of your business. Essentially, acquiring a +1 in this area is far more important than getting re-tweeted once or liked on Facebook a single time.
Reddit – A monster in the social media world at present, it is of paramount importance that you familiarise yourself with utilising this platform. This might take a bit of time, but once you have mastered the art of doing so, you will be able to start enjoying levels of traction you never would have believed you would have been able to do. Make sure you learn about the different sub-reddit practices that your articles relate to, and the frequently asked question section.
Linked In – A great place to share your more profressional pieces of work, LinkedIn is usually filled up with jargon from more technical writing. If done properly, a strong LinkedIn campaign can have a monumental impact on the public perception of your business, and could go a long way to bolstering your authority on industry matters and updates.
Storify – An innovative way to present your content and a stylish way to exhibit the utilisation of live-tweeting, Storify can allow you to present your content in an unconventional manner. The best original pieces of work will thrive on this platform as this type of writing tends to attain far higher levels of engagement than they would do on other less well-known social media platforms.
Outbrain and Taboola – Part of a new breed of amplification sites, posting your content in these areas will mean that a link of your work is present on the topic news spaces across the country. This can be hugely helpful for bolstering your exposure and reputation, and with regular appearances in the topic articles section, you could see an instant reward for your content posting endeavours.
Graphic sharing platforms
1) Pinterest – Hugely popular and used by both the PC and mobile audience, Pinterest is a must when it comings to sharing graphics, and remember that you can also put up other pieces of content work which have supplementary images attached to them. If you are looking to go viral, this is a good place to start.
2) Instagram – A mobile-based picture sharing website, you will have to be prepared to upload your images via phone, which could be a frustrating and somewhat laborious process. However, it allows you to expose your innovative graphics to a rapidly expanding mobile audience, and might represent an essential sharing place as we move deeper into the mobile era of web browsing.
3) Imgur – Initially devised as a alternative venue for graphics and pictures intended for Reddit, this platform has transformed into a goliath of its niche. If you have a particularly clever and alluring image, or have confidence in its quality, then it is highly recommended you share it in this area and attach a description to it which contains links to your site, so you can maximise your rewards and potential customer acquisitions.
4) Tumblr – Typically used by a younger audience, Tumblr is a fun and simple way of putting your graphics and images out there to an interested audience. Using this platform, you will be able to modify the themes of your blog, release a multitude of ranging content formats, and establish mutual following relationships with users on the site. If the quality of your images and writing is strong, then you’ll be pleasantly greeted by a sizeable acquisition of followers in the future.
5) Flickr – Great for mobile sharing, excellent for exposure and ever-improving, this is a must when it comes to trying to attract viewers for your graphics.
Media sharing platforms
1) YouTube – Unbelievable popularity, huge levels of traction and endless cases of viral success. All media and videos you create should be shared here first as a rule of thumb.
2) Daily Motion – Whilst not as popular as YouTube, it still maintains a large user base and could be a useful way of attaining additional coverage on your media efforts. Considering how simple uploading is, there is no harm posting your work in as many places as possible.
3) Vimeo –Though Vimeo tends to be more beneficial for those who work in more cultural and literary fields, it nevertheless opens up a whole new dimension of possibilities for businesses seeking to attain coverage for their videos. You would need to weigh up whether the material from your business is relevant to Vimeo, but if it is then the likelihood is that you’re in good stead to be rewarded for your regular postings.