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The Death of Yahoo Maps – Yahoo Rallies Their Resources
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The Death of Yahoo Maps – Yahoo Rallies Their Resources

by Ben Wittams-Smith5th June 2015

Yahoo have announced that after eight years of running, Yahoo Maps will soon be discontinued

It has been revealed by Yahoo that they will be making a string of changes to the online services that they provide, including the termination of Yahoo Maps.

Yahoo Chief Architect:“The Yahoo Maps site will close at the end of June”

Yahoo maps

This will mean that Yahoo Maps will no longer be accessible through their maps website, but Yahoo will still provide maps services for some of their online properties like Flickr. The map services that they do continue to provide will likely be powered by a third-party.

 

Why Yahoo are killing off their map services?

Amotz Maimon, Yahoo’s Chief Architect has said:

“We made this decision to better align resources to Yahoo’s priorities as our business has evolved since we first launched Yahoo Maps eight years ago.”

Yahoo are also discontinuing Yahoo Pipes (their free developer tool), Yahoo Contacts, and Yahoo Mail on the built-in mail app for certain devices.

It has been a tough slog for Yahoo, as their market share has failed to grow, and their Search Alliance with Bing has not bore any substantial fruit for them.

Yahoo may be at a point where they need to begin directing their waning resources towards a selection of services that they believe they can improve to a point where they have the best product on the market.

 

Where the resources are being redirected

At Yahoo, we continue to focus on our key product pillars: search, communications and digital content. Part of that focus includes taking a hard look at our existing products and services, and ensuring our resources are spent smartly and with a clear purpose.

This is quite a vague statement from Yahoo, but it points towards a plan to distribute more of their resources towards their search engine functionality, communications such as Yahoo Answers, and their digital portals such as Flickr.

By investing more in the services where they are seeing their most success, Yahoo may finally be able to break through the market share barrier that they have been facing for years.

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About The Author
Ben Wittams-Smith
Ben Wittams-Smith is a content writer for Just SEO and the Company Director of JSEO LTD. As a specialist in SEO, SEM and digital marketing, Ben regularly contributes content and provides analytic insight in these areas.

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