Bing Ads Now Offers Visualised Demographics and Reach Data
US advertisers will now have access to demographics data across a variety of sectors
For Bing advertisers who are wondering what the reach of their ads will be in their sector, Bing are now offering demographic information of the searchers on both Bing and Yahoo. The data is presented within an easy to understand visualisation.
The data is accessible through BingAds.com/Audience, and is sourced from various studies carried out by comScore. Data can be broken down in different sectors such as: education; health; technology; telecoms; retail; and travel.
Bing have said that they are working on international versions, and the additional features should be coming to countries in both Europe and Asia soon.