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Bing Ads Now Offers Visualised Demographics and Reach Data
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Bing Ads Now Offers Visualised Demographics and Reach Data

by Ben Wittams-Smith14th July 2015

US advertisers will now have access to demographics data across a variety of sectors

For Bing advertisers who are wondering what the reach of their ads will be in their sector, Bing are now offering demographic information of the searchers on both Bing and Yahoo. The data is presented within an easy to understand visualisation.

 

bing ads demographics

 

The data is accessible through BingAds.com/Audience, and is sourced from various studies carried out by comScore. Data can be broken down in different sectors such as: education; health; technology; telecoms; retail; and travel.

 

Bing have said that they are working on international versions, and the additional features should be coming to countries in both Europe and Asia soon.

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About The Author
Ben Wittams-Smith
Ben Wittams-Smith is a content writer for Just SEO and the Company Director of JSEO LTD. As a specialist in SEO, SEM and digital marketing, Ben regularly contributes content and provides analytic insight in these areas.

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