Infographics
Now Reading
CREATING A QUALITY ADWORDS CAMPAIGN PT.3
0

CREATING A QUALITY ADWORDS CAMPAIGN PT.3

by Jordan1st October 2014

Having looked at the practices of KPI identification and market research during the first two parts of this series into planning a PPC campaign, you should be confident about the manner you should go about measuring the success of different elements of your campaign, and how to make improvements to it whilst it is running. You should also be aware of how important the quality of your market research is, because successfully determining which keywords are the most profitable, which competitors ploys induce conversions and which types of ads attract your target audience the best are vital to creating a successful campaign which spends money efficiently.

In the third part of the series, we will look into the process of creating a landing page for your PPC campaign. As your main converting location, the appearance, composition and general quality of your landing page are of paramount importance to making money from your PPC endeavours, and you will need to constantly improve it in order to uphold your monetary intake.

Your keyword research and KPI’s will ultimately be applied to the creation of your landing page in order to improve its quality, but there are also a number of fundamentals you will need to remember about them in order to ensure you are running an effective, profitable PPC campaign in the future.

Find the other parts here:

Part One

Part Two

Part-3

 

 

Enjoyed this Article?

Signup now and receive articles like this directly to your inbox!

We will never give away, trade or sell your email address. You can unsubscribe at any time.

What's your reaction?
Love It
0%
Interested
0%
Meh...
0%
What?
0%
Hate It
0%
Sad
0%
About The Author
Jordan
Jordan Newton is the Creative Manager and Graphic Designer at Just SEO. Seeking to illuminate marketing advice and convey news engagingly, he regularly contributes infographics for our readers to view on all areas of digital advertising.

Leave a Response