CREATING A QUALITY ADWORDS CAMPAIGN PT.3
Having looked at the practices of KPI identification and market research during the first two parts of this series into planning a PPC campaign, you should be confident about the manner you should go about measuring the success of different elements of your campaign, and how to make improvements to it whilst it is running. You should also be aware of how important the quality of your market research is, because successfully determining which keywords are the most profitable, which competitors ploys induce conversions and which types of ads attract your target audience the best are vital to creating a successful campaign which spends money efficiently.
In the third part of the series, we will look into the process of creating a landing page for your PPC campaign. As your main converting location, the appearance, composition and general quality of your landing page are of paramount importance to making money from your PPC endeavours, and you will need to constantly improve it in order to uphold your monetary intake.
Your keyword research and KPI’s will ultimately be applied to the creation of your landing page in order to improve its quality, but there are also a number of fundamentals you will need to remember about them in order to ensure you are running an effective, profitable PPC campaign in the future.
Find the other parts here: