In a short space of time, Google Plus has undergone a meteoric rise on the social media scene, and now occupies a position directly alongside the titans of the game, Twitter and Facebook. The reality is that if you own a business, and you are failing to incorporate Google Plus into your strategies, then you are missing out on a substantial degree of website traffic, and a potential rise in your site’s visibility within search engines. Outside of link building and on-site SEO, social media is an essential part of any online strategy.

The following infographic will serve as a visual guide to anyone who is not well-versed in the platform of Google Plus about how to optimally use it; outlining how to create and engage audiences so that you start attaining the global traction you feel your company deserves.