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Yoast’s WordPress SEO 2.0 Plugin Helps to Capitalise on Google’s Knowledge Graph Results
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Yoast’s WordPress SEO 2.0 Plugin Helps to Capitalise on Google’s Knowledge Graph Results

by Philip Armstrong27th March 2015

Yoast have released the newest version of their WordPress SEO plugin with functionality that allows you to present yourself in the SERPs as either a person or a company.

The information included within your knowledge graph listing can include your company name, logo, contact number, and social profiles:

example knowledge graph

 

Benefits of the Knowledge Graph

Optimise your website for the Knowledge Graph has some great benefits. By having all of your contact information immediately available near the top of the results page, users are able to contact you instantly without having to click through to your website.

As a company, having your logo appear within the Knowledge graph helps to build brand awareness, and having all of your social media profiles displayed allows users to easily follow you and stay updated.

 

Ease of Application

The plugin is user friendly and allows you to easily enter all of your personal or company information, including your social profiles:

yoast easy

 

For information about the Yoast plugin, or to download the plugin for your WordPress site go direct to the official website.

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About The Author
Philip Armstrong
Philip Armstrong is a content writer for the Just SEO newsroom. Having served as an Adword's manager for a number of paid search campaigns, he is an expert in spending money to make money, and regularly contributes in-depth articles on the latest news and updates on pay-per-click (PPC) matters.

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