Weekend Masterclass; 5 unappreciated keyword resources which will send your revenue through the roof
Today’s article marks the first in a series of weekend features which will examine the art of SEO and customer acquisitions, and seek to improve our readers ability to attract new business and improve their return on investments.
In this week’s edition, we will look at the various keyword resources you can use to enhance the quality and accuracy or your keyword research, so you can elevate the profitability of your marketing campaigns and improve your levels of organic traffic.
Whilst webmaster tools of yesteryear have allowed marketers to get by on marginal and less-than-meticulous keyword research in the past, the reality is that in today’s world of business, long-tail keywords are hugely prominent. As such, a higher level of analysis is required in order to ascertain which search phrases are actually being typed in by engine users.
I would still use the old-guard tools such as Semrush and the Keyword planner, but I would also consider the following as less-evident and well-known methods to undertake keyword research, in order to raise your chances of attaining organic traffic, and ultimately, more business.
The revolutionary online encyclopaedia is far more than just a database of facts and figures; it is also a hugely helpful tool to use in order to conduct keyword research. Moreover, the procedure for doing so is supremely easy, and can help you get a real idea of the longer-tail search phrases that are typed in by users on a far more frequent basis nowadays.
Here’s how you should go about using this platform to conduct your research:
Stage One: Locate the corresponding page for your theme on Google. You can do this by either typing in the URL for Wikipedia and add your theme, or just type it in on the Google search engine and it will most probably appear as the top result.
Stage Two: Evaluate the SERP in order to determine what the most appropriate search terms and potential keywords are in the relevant Wikipedia entry for your topic.
Stage Three: Visit the corresponding Wikipedia page for your theme, and ascertain what the most frequent and relevant search phrases are from the initial lines of the piece, considering how they would appear in long-tail incarnations.
Stage Four: Learn about alternative relevant search phrase from the sites table of contents on the particular niche or theme you have searched for.
Considering that Google currently rates Wikipedia as the globe’s 4th most popular site, it is pretty clear to see how useful extrapolating data from its pages can be for conducting research on the behavioural trend of the masses. Moreover, the website has attained over 300 million different visitors and has amassed billions of views, signifying just how much information you can extract from its pages.
However, the best part of taking keywords from Wikipedia’s strategy is that they rank in the top three for almost every single page that they have posted on the net; a clear indication of just how adept they are at ranking for the search terms they seek to describe. The site would not be able to have attracted this level of viewing if they didn’t use the keywords which people searched for, both short and long-tail, so sample their techniques and use the keywords which you know users are actually looking for.
Auto-complete on Google search engine results
Slowly fazed into their search engine machine, you will now notice that whenever you type a phrase in – whether partially or in full – you will see a number of bold search terms appear in a list going downwards. Whilst not a new feature, the complexity of it is being amplified at all times, and it is beginning to accurately display the queries which have been searched by users the most.
It is important to remember that the list of words you see after partially typing in a search term will vary in different local areas and cultural regions, though nonetheless it still paints an accurate picture of what users are searching for surrounding your topic.
Stage One: Type in your phrases and topical keywords into Google without pressing the enter button, and write down which keywords appear to be the most frequently searched by the web community.
Stage Two: Identify what the most frequently appearing long-tail keywords are on auto-complete by typing in words and phrases synonymous with your industry and topic. It might be useful at this stage to have the list of high volume and cost effective keywords identified to you by more traditional research programmes, as you can then type these into Google and see what the harder to determine long-tail keywords are.
Stage Three: Keep in mind that the auto-complete suggestions are actually ranked themselves in order of their present popularity and density of searches over the past few days.
Stage Four: Now for the diverse research. As already mentioned, you can prevent Google from listing your own searches in the past instead of auto-completing by utilising the incognito feature on Chrome. You will need to start with your primary keyword or search phrase, and type it into Google without clicking enter. Note which things are produced in Auto-correct and list them down – they are clearly popular search terms which will help you attain higher levels of traction.
Stage Five: Here’s the innovative part; type in the same phrase again with the first letter of the alphabet and go through all 26 possibilities. List the auto-complete phrases shown by Google for each one, and you will soon find yourself with a huge list of search phrases to consider for utilisation on your own site pages.
I also recommend looking at utilising something called Ubersuggest, which can be hugely helpful for conducting keyword research, though it should be noted that it won’t produce extensions in accordance with the volume of recent user searches.
Remember that Google’s formula will filter out certain search phrases from autocorrect, irrespective of how frequently typed in, such as hate-related terms or unlawful or offensive phrases.
Even though it has yet to attain the coverage and awareness it deserves, I believe that MetaGlossary.com will eventually be universally used and essentially regarded. Whilst you might not learn a lot about your competitors, you will be able to obtain a huge list of keywords from following the process below:
Stage One: Type in your main keyword and variations of it.
Stage Two: Press the ‘define’ button to get definition results taken from everywhere in the online world.
Stage Three: Look at the results, as it will produce a set of keywords which will be useful for your own site. Write them down and repeat for all your main key phrases and list of words you have built from conventional sources.
Stage Four: Look at the ‘related terms’ section to acquire an extensive list of other keywords, as these could all potentially serve you well moving forward in the future. If you delve even further into the definitions section, you’ll be able to get even more keywords, highlighting just how useful MetaGlossary can be for obtaining hundreds of new keywords to target in your upcoming campaigns.
Steal successful long-tail keywords from your competitors
I will admit that conducting keyword research by taking the best ones from your competitors is not an underused ploy, and indeed most businesses take this as one of their first things to do when trying to plan for their upcoming campaigns. However, I still believe that the manner in which many companies undertake this is ill for purpose, and have devised a formulaic way of doing so which will substantially enhance your chances of acquiring their best performing keywords.
Stage One: Type your main keyword into the Google search engine. You will want to repeat this process for all keywords you have determined to be high converting or traffic drawing.
Stage Two: Visit the page of the site which appears at the top of the organic rankings.
Stage Three: Access the source of the page, which in Google Chrome would involve pressing the command button with Alt and U at the same time.
Stage Four: Look for the part of the source which says ‘<Title> and ascertain which phrases are present that have no direct brand association. List them down.
Stage Five: After doing this, look for h1 tag in the source, which should appear as ‘<h1>’. Note down any keywords which are present in this part of the text as well.
Stage Six: Locate the <keywords> tag and write down all search phrases that you believe could also be keywords. This won’t be applicable for all types of website, though almost all WordPress sites will have it.
Stage Seven: Repeat again for the top 3 organic results which appear for your main keyword and possibly other terms you have identified as being important.
Stage Eight: If you want to go even deeper, I would analyse the text on the site pages of your top ranking competitors and write down any of their long-tail keywords or modifications that they have applied to the content of these pages.
At the end of the day, taking the long-tail and normal keywords from your competitors has the added advantage of being proven to work, which will incorporate an element of certainty in your keyword research that might be devoid with other competitor analysis practices.
Go wild on Amazon!
Hugely popular, widely used, at the top of its industry and full of e-commerce activity -there is absolutely no doubt that Amazon should be utilised to conduct part of your keyword research.
Think about it; when was the last time that you typed in a search phrase which has purchase intent for some form of consumer group and not see Amazon appear at the top of the organic rankings. The reasons behind this are to do with their selection and usage of keywords, as well their review system which draws in so much feedback each and every day.
Whilst Amazon is not a viable keyword source for all businesses, it is nevertheless hugely beneficial if you sell tangible consumer goods, rather than services, and Amazon has your product on its books.
Stage One: Type in your main search phrase into the Google search engine and click on the inevitable Amazon result. You will then be sent to its page or its landing destination.
Stage Two: Find the search phrases in the ‘show results’ section, written below the primary header, the items listed column and the primary header itself. When looking at each of the itinerary pages separately, you’ll also find a ton of keywords.
Stage Three: Focus on the following aspects of Amazon’s pages: Their item descriptions, item advertisements from external sites, customer reviews for identification of a multitude of long-tail keywords, and their customer Q &A’s.
Ultimately, keyword research is an integral part of achieving success in the online marketing world. It lays the foundation for higher levels of traffic, gives you an aim to work towards, and provides you with an opportunity to ascend to the top of your industry. However, there is no need to spend so much money on keyword tools and technical innovations to do it; using these untapped sources will put you in a far stronger position than people who primarily or solely use the old style of analysis.
Similarly, there is no need to establish a consensus with your competitors about how research should be done; use the old keyword tools and Semrush, but use these less prominent sources in order to attain a list of phrases you might have missed out on. When it comes to long-tail keywords, using things such as Wikipedia, Amazon and MetaGlossary are invaluable for determining what users are actually searching for. And in an era which is characterised by long-search phrases, it is pivotal that you separate yourself from your rivals in order to ensure that you stand out from the crowd, and acquire the largest share of the global audience.