Creating a Quality Adwords Campaign pt.2
During our first graphical exploration into the art of PPC, we discussed the use of KPI’s within your paid marketing campaigns. The idea which we were seeking to establish was that KPI’s are a fundamental aspect of a successful PPC campaign, primarily because they are the only way that you can truly make improvements throughout its duration. We concluded that every business who is embarking on a new marketing campaign should identify the KPI’s for it right from the outset, and monitor these meticulously thereafter in order to ensure that they are giving themselves the best possible chance of making a profit.
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