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Yahoo Grabs A Slice of The Search Pie
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Yahoo Grabs A Slice of The Search Pie

by Ben Wittams-Smith4th December 2014

Within the space of two weeks, Yahoo’s share of the search market has grown from 9.6 to 29.4 percent.

How?

Their new relationship with Firefox (one of the most used internet browsers) which has made the Yahoo search engine (SE) the default home page in Firefox 34.

The effect of this newfound prominence has been clear: Yahoo has been used three times more by users of Firefox 34 than users of Firefox 33. How much of an increase in market share this new relationship will give Yahoo however is unclear, as in the United States only 15% of web users use Firefox as their chosen browser, and not all Firefox users will have updated to the latest version.

Nevertheless it is definitely a step in the right direction for Yahoo, and it comes after 10 years of Google being the default search engine in Firefox.

Below shows the difference in market share between the older and new version of Firefox, courtesy of Stat Counter

Yahoo1

Google’s share of Firefox users has decreased from 82 to just 63 percent as a result of this change.

Firefox may not currently be the most popular browser in the U.S., but being an efficient, clean, and reliable browser, it has the potential to grow in popularity, and allow Yahoo to grab a much larger share of the search market. Yahoo will be the default SE in Firefox for at least the next five years, and for all devices.

Yahoo 2

How will users respond to this change?

PC World have published several articles advising Firefox users of how to stop the browser switching their default SE over to Yahoo. For those that prefer the look, feel, and performance of Google, this advice will most likely be used very promptly after upgrading their Firefox version.

But with Yahoo promising to use Do Not Track technology, which avoids using information about users for the purposes of advertising, and aims to respects their privacy, Yahoo may be able to win over some of their new user base.

So why the change after 10 years?

Mozilla Firefox were attracted by the idea of working Yahoo for the most part because Yahoo were easier to work with for the simple reason than they are not competing with each other. Google have their own browser, Chrome, which they are continuously trying to push to web users. For Google the future is one where they do not have to pay a share of their Ad revenue to third party web browsers, and thus Firefox doesn’t really have a place in this future…

In this case Google’s shamelessly open pursuit of a search monopoly has resulted in a small but perhaps crucial side-track.

As Google’s dominance continues to grow, it seems more and more corporations and institutions are all too willing to not be part of that growth or even step directly in its way…

Yahoo 3

 

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About The Author
Ben Wittams-Smith
Ben Wittams-Smith is a content writer for Just SEO and the Company Director of JSEO LTD. As a specialist in SEO, SEM and digital marketing, Ben regularly contributes content and provides analytic insight in these areas.

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