Google Search Console Adds Analytics for App Data
Two new features have been added to Search Console to help with App indexing
Google have revealed two new pieces of functionality that will support users in the practice of App Indexing.
The new features in Search Console (previously Webmaster Tools) allow you to:
see how users are finding the content within your Adroid apps through organic search (this can be viewed in the Search Analytics Report)
see how Google perceives your app’s content through Fetch
What you need to do to use this new functionality
- your app needs to be an Android app
- enter your app name into Search Console
- get your app associated with Search Console
- submit your XML feed
The Search Analytics Report
Similar to the analytics for websites, the search analytics for apps will give you access to information on the search queries users are entering to find your app, the traffic your app is seeing by country, and the top app pages. You can filter your data according to region, query type, position, click-through-rate etc.
Fetch As Google for Apps
Google have given access to a beta version of Fetch As Google, allowing you to see how Google views the content of your app.
Here is an example provided by Google:
What do you think of Google’s new functionality? Let us know what you think in the comments section below