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Google Causes Waves in the Domain Business
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Google Causes Waves in the Domain Business

by Ben Wittams-Smith15th January 2015

Google has just opened a domain hosting business to rival the household name and market leader GoDaddy. After vigorous testing, the service sprung into life today with the name Google Domains. At present, only users in the US have access to the site, though Google have stated their intention to make it available internationally as soon as possible. For those who are outside the US and are keen to use Google Domains, it is possible to sign up to a service that will notify you as to when the service is available.

The site allows anyone in the US to purchase domains, with prices starting at $12. Google will provide the customer with the domain name, domain fowarding, email forwarding to Gmail and support for up to 100 sub domains. According to Google, customers will be able to ally themselves with and use website builders such as Weebly, Wiz, Squarespace and Shopify.

Despite the fact that there will be an extra cost for these services, they do make it much easier and quicker to build a website from scratch. Furthermore, Blogger is supported with Google Domains which means the customer can link a new domain name and a pre-existing blog with ease and fluidity.
“Businesses will be able to search, find, purchase and transfer the best domain for their business – whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the Web,” Google said about its new venture.

The first reviews are positive, with many users praising the simplicity of the dashboard and the navigational aspects of the site. Further to this, search and suggestion services have been approved and website building services, template themes and configuration tools are streamlined and effective. The accusation that Google Domains is a faster, less confusing version of GoDaddy is gathering pace.

Another positive feature that has been highlighted is that private registration is given at no additional charge. Moreover, customers can be buoyed by the fact that Google Domain was adapted during the closed beta and its creators are devoted to gathering feedback from customers and responding accordingly in order to improve user experience and customer satisfaction.

As a result of Google’s move in the domain industry, GoDaddy has been warned by investors that their evaluation at $4.5 billion might change for the negative. Google has an advantage over their new rivals in terms of technical aptitude, storage and bandwith capacity and the number of free services it can offer. GoDaddy has however got a head start in customer service, due to their greater experience in this field, but the warnings by investors are to be taken seriously.

Another advantage GoDaddy can fall back on is that it is the largest registrar in the domain industry with roughly 40% of the market and has, up to this point, been able charge the registries for the privilege of appearing on their webpages. If anyone is in a position to break this monopoly however, it is Google. Thus, 2015 is set to be a fascinating year for domain registration services.

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About The Author
Ben Wittams-Smith
Ben Wittams-Smith is a content writer for Just SEO and the Company Director of JSEO LTD. As a specialist in SEO, SEM and digital marketing, Ben regularly contributes content and provides analytic insight in these areas.

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