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20th March 2017

Google Sets Inaccurate & Offensive Content in its Crosshairs

Google’s latest quality raters’ guidelines have been released, and have been updated to give raters new ways of flagging sites with content that could be considered upsetting, offensive or inaccurate.

That there is upsetting, offensive or harmful content on the internet should be abundantly clear to anyone who’s ever innocently searched for the best way to celebrate a particularly bountiful lemon harvest; for how, as just one man, you should tackle opening one tricky jar; or for the best way to make waffles appropriate for a 65th wedding anniversary.

Not that it should be surprising to anyone, really.

The same goes for inaccurate content. FAKE NEWS. Sad! [...]

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19th April 2016

YouTube Live VR: Bringing the Outside Inside

Solving a conundrum that plagues the more idly-inclined among us, YouTube have revealed that they are developing a 360-degree, virtual reality compatible live-streaming video service – giving you all of the benefits of going outside without any of that irritating weather, movement and social interaction that so often goes with doing so.

Live streaming video has been growing in popularity lately, with Periscope’s dedicated service paving the way, and Facebook and YouTube both throwing their chips in.

It was only ever going to be a matter of time before it was combined with virtual reality which first really hit the mainstream with the introduction of 360 degree [...]

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19th October 2015

Local Business Directories, The true cost

Being a business owner in your local area, it is more than likely that you have been told by a number of different sources that you should insert your business to a number of different directories, e.g. The Yellow pages or Yelp. Business owners use these to allow them to improve their visibility on Google. If you are hearing about this for the first time, it may sound easy.

When I first heard of this process it seemed that all you would have to do is sign up to some of these services, maybe opt-in to a couple of different things to get a link to my website onto the profile of, for example, Yell.com.

But I was wrong, terribly wrong. The truth behind this is that if you [...]

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22nd September 2015

JSEO Small Businesses Survey on Online Marketing

How we got you to help us to help you.

Here at JSEO, we’re committed to providing the best and most effective service for our clients at every turn. Always looking to remain ahead of our competitors, we commissioned a nationwide telephone survey of small businesses in order to find out their opinions on the techniques and changing trends in the world of online marketing.

The poll, carried out by ForeFront Market Research on our behalf, was made up of a total of 12 questions and covered everything from the techniques employed by small businesses to improve their online presence, to the importance they place on online marketing when it comes to bringing in new [...]

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