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11th April 2017

Google Takes Fact-Checking Worldwide

Hillary Clinton has personally ordered several assassinations; Donald Trump once referred to Republican voters as “the dumbest…in the country”; and literally everyone is a Russian agent.

FAKE NEWS is everywhere.

The sheer quantity of misinformation on the internet is as evident as the need to do something about it. Luckily Google, along with its sister think-tank Jigsaw, is attempting just that.

Google first started tagging certain bits of content as fact-checked in October last year. Certain news articles earned the “Full Fact” label, helping users quickly judge the trustworthiness of the source at a glance.

At the time, the label only applied to certain [...]

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9th May 2016

Google Adwords Redesign to be Unveiled in May

Google have announced that they will live streaming a demo of the brand new, re-designed Adwords interface on 24th of May 12pm EST (4pm for us in the UK).

The revamp was first announced back in March, and was conceived as a way to make the platform’s interface more up to date, combining and integrating all of the many features that have been added in the 15 years since it was first introduced.

This is the first major redesign of the Adwords interface and promises a much more cohesive user experience, with a particular focus on integrating functionality for multiple devices.

Last week, Google tweeted from their Adwords account with a further teaser of what [...]

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17th February 2016

Penguin 4.0 – What We Know

Penguin 4.0, the latest version of Google’s spam-fighting update is on its way, although exactly when it will arrive remains to be seen.

What is Penguin?

Google’s Penguin update, first launched back in 2012, marked an important step in the battle against spam and against black-hat SEO.

In particular, Penguin’s target was black-hat linking schemes.

As Chuck Price at Search Engine Watch puts it:

“Before Penguin, bad links were simply devalued and needed to be replaced in order to recover search rankings. After Penguin, bad links became ‘toxic’, requiring a link audit and removal or disavow of spammy links.”

What’s different about 4.0?

The big [...]

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8th October 2015

Meet the Elephants with Google’s Virtual Safari

No longer do you have to book an expensive plane ticket and fly half way across the globe to take in some of the extraordinary wildlife that Sub-Saharan Africa has to offer. Now, you can take an interactive tour around the Kenyan Samburu safari park from the comfort of your home thanks to Google Maps.

Virtual Safari

The feature, which was added a few weeks ago but has just appeared as a direct link on Google’s home page, lets you use their Street View feature to explore the Samburu National Park in Kenya. Several elephants can be seen, among other animals including a leopard and a few zebra, along the virtual safari route that takes the user on a road around the 65 square mile [...]

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