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20th February 2017

YouTube Waves Goodbye to Non-Skippable 30-Sec Ads

And why this is good news for advertisers

From 2018 onwards, advertisers will no longer be able to prevent users from skipping 30-second ads they place at the beginning of videos on YouTube.

Shorter videos (up to 20 seconds) will still be able to be made non-skippable.

The decision was made in the name of making advertising work better for more people; ensuring that advertisers can get their point across while users do not feel disadvantaged or inconvenienced.

A Google spokesperson said: “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second un-skippable ads as of 2018 and focus instead [...]

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25th November 2016

The Not-So Certain Future of Internet Privacy

Incognito can’t save you now

With a series of decisions so far described variously as ‘Orwellian’, ‘draconian’, and ‘terrifying’, the British government appears hell-bent on adding your online freedom and privacy to the ever growing list of casualties of 2016.

But is it all as bad as it seems? Let’s have a look.

Snooper’s Charter

Last week, the Investigatory Powers Bill – an evolved form of Theresa May’s now six-year-old brainchild, the Draft Communications Bill (or Snooper’s Charter as it became known) – passed into law.

The bill gives the government unparalleled powers of [...]

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14th November 2016

TRUMPED: how to win an election in 140 characters or fewer

Donald Trump soared to success on the wings of a campaign that didn’t just court controversy but slapped a dog collar on it and rode it all the way to the white house. And through it all, one vessel shone through, one medium that was so perfectly suited to the kind of message that Trump wanted to spread that it paved the way for his victory in a pale blue hue.

Keep your friends close, and… just keep your friends close.

Trump, the self professed “Hemingway of 140 characters”, owes a lot of his success to Facebook, Twitter and other similar platforms. Before we go into Trump’s own mastery of the medium, let’s take a look at some of the fundamental features of social media that [...]

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19th April 2016

YouTube Live VR: Bringing the Outside Inside

Solving a conundrum that plagues the more idly-inclined among us, YouTube have revealed that they are developing a 360-degree, virtual reality compatible live-streaming video service – giving you all of the benefits of going outside without any of that irritating weather, movement and social interaction that so often goes with doing so.

Live streaming video has been growing in popularity lately, with Periscope’s dedicated service paving the way, and Facebook and YouTube both throwing their chips in.

It was only ever going to be a matter of time before it was combined with virtual reality which first really hit the mainstream with the introduction of 360 degree [...]

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