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20th March 2017

Google Sets Inaccurate & Offensive Content in its Crosshairs

Google’s latest quality raters’ guidelines have been released, and have been updated to give raters new ways of flagging sites with content that could be considered upsetting, offensive or inaccurate.

That there is upsetting, offensive or harmful content on the internet should be abundantly clear to anyone who’s ever innocently searched for the best way to celebrate a particularly bountiful lemon harvest; for how, as just one man, you should tackle opening one tricky jar; or for the best way to make waffles appropriate for a 65th wedding anniversary.

Not that it should be surprising to anyone, really.

The same goes for inaccurate content. FAKE NEWS. Sad! [...]

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10th December 2014

Bings new Fact Answers is Useful, But Still Behind Google

“Hitting the stores or the all-you-can-eat buffet”? Because apparently Bing can help you get there more easily.

In anticipation of the number of additional shopping searches during the upcoming festive season, Bing have rolled a new feature call Fact Answers into their search results which displays factual information about shops and businesses in relation to your search queries.

This information is in addition to the local business results, appears at the very top of the page, and includes details such as:

Phone number Address Opening hours Directions from your current location

Here’s an example of a phone number search for a restaurant:

This [...]

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8th December 2014

Don’t Miss This Live Stream From Adwords

On Wednesday the 10th of December, Jerry Dischler, the Vice President of Adword’s Project Management will be recapping the developments in Adwords over the last year in a 30 minute live stream.

Jerry will be looking at mobile attribution, automated bidding strategies, app promotion ads, and general best practices.

The stream promises to be very informative, but if that’s not enough to make you want to tune in for 30 minutes of your time, Jerry has said that they will be ending the stream with an announcement that we “won’t want to miss”… mysterious!

The stream will be starting at 12.30pm Pacific/2:20 Eastern. In order to register click here – all that is required [...]

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5th December 2014

Google Panda 4.1 Dos and Don’ts!

Not sure what to do to stay out of the way of the big nasty Google Panda? Then you’ve landed on the right page.

Below are a number of ways in which the Panda algorithmic update judges your website.

Stick to these Do’s and Don’ts and you’ll be on the right track towards better rankings!

Ensure Task Completion:

Google gauges and tracks how well users interact with your site. Whatever task is intended to be completed on your webpage, it is crucial that you make it as easy as possible for users to complete this task.

For example if users are looking to sign up through a form for a phone call back, or a consultation, you want the page to load quickly within 2 [...]

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