The former Oasis guitarist has opened another war of words with the rapper Jay-Z.  In a recent interview he mocked Jay-Z’s attempt at entering the online music streaming market with his purchase of Tidal.

Jay-Z marked the launch of this new service with a promotional video that featured a number of musicians such as Madonna, Chris Martin and Nicki Minaj.  However, despite this star-studded supporting cast, Tidal did not seem to resonate with fans.

What did you think of the Tidal launch video?

In a recent interview Gallagher said:

“Do these people think they’re the fuckin’ Avengers? They’re going to save the fuckin’ world!”

He laughed off the idea that Tidal was going to revolutionise the way people listen to their music online.

“[Tidal] were like, ‘We’re going to fuckin’ save the music business.’ And I’m just sitting there thinking, ‘You might want to write a decent chorus for a fuckin’ start.’”

Gallagher does have a point.  The online streaming market is already dominated by services such as Spotify – which now has 60 million users worldwide, 15 million of which are on the premium service.  It is unclear how exactly Mr Shawn (Jay-Z) Carter thought he was going to compete with such a dominant force.

Initially it looked like the purchase of Tidal was yet another business masterstroke, with share prices rocketing up by 900% once the takeover was announced.  Since then things have not progressed so smoothly – Tidal has only 15,000 paid subscribers worldwide.

Hear Gallagher’s comments in full below:

There was also somewhat of a backlash from music listeners – with a general consensus that the project has come across as egotistical and patronising, not only to fans, but the music industry as a whole.

On the whole it seems that Mr Gallagher is right about Tidal.  It doesn’t look like this will be a project that Jay can add to his (long) list of successes.  He has recently announced that he will be performing some of his music exclusively to Tidal users, but this is unlikely to turn things around.

History?

This is not the first time that Noel Gallagher has criticised Jay-Z, the pair have a history that dates back to 2008 – when Jay-Z was announced to be headlining Glastonbury Music Festival.

The former Oasis man expressed his disgust with the decision:

“I’m sorry, but Jay-Z? No chance.

Glastonbury has a tradition of guitar music and even when they throw the odd curve ball in on a Sunday night you go ‘Kylie Minogue?

I don’t know about it. But I’m not having hip-hop at Glastonbury. It’s wrong.”

Jay-Z hit back at these comments saying:

‘When someone makes a judgment like that, they are kind of ignorant. Yeah, I’ve heard Noel’s music but I’ve never seen him or Oasis play so I can’t say whether his show is rubbish. Until I see him perform I can’t really give an opinion of him, but I don’t think he has ever seen me perform – I should send him a ticket.’

That time however, Jay-Z had the last laugh.  He famously opened his set with a cover of the Oasis song Wonderwall and sound clips of Gallagher’s criticisms.  After such a good performance Noel ended up looking slightly out of touch and, dare we say, a tiny bit arrogant.

Jay-z Rocks Glastonbury’s Famous Pyramid Stage in 2008:

What do you think of Gallagher’s comments? Does Tidal deserves the bad response that it has had? Leave a comment below and let us know what you think!