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GoogleBomb Fix Has Negative Knock-On Effect On Local Search Results

GoogleBomb Fix Has Negative Knock-On Effect On Local Search Results

by Ben Wittams-Smith27th May 2015

After using a variant of their GoogleBomb Fix, Webmasters have have been seeing the impact on the local SERPs

It has only been a matter of days since Google announced that it would be taking action to resolve the issues revolving around the local results which appeared for racially abusive search phrases; however webmasters have began noticing shifts in the local search results already.

Some of the changes noticed have come in the way of problems, with the location results being described as “screwy”.

The search term “Ni**a House” no longer takes you to the White House in Google Maps, but the changes rolled out by Google have had also had a negative impact on the results for some web users.

Mike Blumenthal found that Google was not populating the results based on his location settings, but instead according to his IP address. This could indicate that the location settings at this point were broken.

Are the Local Settings Broken

Linda Buquet has also found that she is unable to search from her client’s locations, and that the results that Google delivers are always of her national geographic location, rather than local.

Jennifer Slegg has begged the question of whether or not some of these changes are also related to the Quality Update, as Jennifer has noticed that in the US many of the organic search results are now biased towards larger brands.

Google have commented:

”We’ve started to update our ranking system to address the majority of these searches—this will gradually roll out globally and we’ll continue to refine our systems over time”

It is possible Google are testing some of their algorithmic changes in the US before rolling them out fully in other countries. It may take some time before the results fully normalise and before we can see the intended results of Google’s changes.

Have you noticed any bizarre changes to the organic/local results recently? Let us know in the comments below.

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About The Author
Ben Wittams-Smith
Ben Wittams-Smith is a content writer for Just SEO and the Company Director of JSEO LTD. As a specialist in SEO, SEM and digital marketing, Ben regularly contributes content and provides analytic insight in these areas.

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