Google Tests New “Value Alert” Label for Shopping Ads
The new Value Alert label could add another dimension to Product Listing Ads for advertisers to capitalise on
Google is trying out a new label which indicates whether or not a product is good value – no doubt to see what impact it has on click-through-rates.
The the appearance of the label does not seem to be as a consequence of some sort of calculation based on price comparison between merchants, as the lowest price product does not always get the label. Rather it could be down to which merchants are having a sale.
This is similar to another label which appears which is the “Special offer” label:
Both labelling features offer advertisers a chance to gain an edge over their competitors, and once more is known about how, when, and why the labels appear, merchants will be able to incorporate their use into their overall Product Listing Ads strategy.
Have you seen any new labels while shopping on Google? Let us know in the comments section below.