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Google Tests New “Value Alert” Label for Shopping Ads
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Google Tests New “Value Alert” Label for Shopping Ads

by Ben Wittams-Smith13th May 2015

The new Value Alert label could add another dimension to Product Listing Ads for advertisers to capitalise on

Google is trying out a new label which indicates whether or not a product is good value – no doubt to see what impact it has on click-through-rates.

value-alert-google-adwords-pla-800x432

The the appearance of the label does not seem to be as a consequence of some sort of calculation based on price comparison between merchants, as the lowest price product does not always get the label. Rather it could be down to which merchants are having a sale.

This is similar to another label which appears which is the “Special offer” label:

Screen Shot 2015-05-13 at 11.44.44

Both labelling features offer advertisers a chance to gain an edge over their competitors, and once more is known about how, when, and why the labels appear, merchants will be able to incorporate their use into their overall Product Listing Ads strategy.

Have you seen any new labels while shopping on Google? Let us know in the comments section below.

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About The Author
Ben Wittams-Smith
Ben Wittams-Smith is a content writer for Just SEO and the Company Director of JSEO LTD. As a specialist in SEO, SEM and digital marketing, Ben regularly contributes content and provides analytic insight in these areas.

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