Adwords Location Extensions Can Now Show User Ratings & Reviews

Local businesses that have accumulated ratings and reviews can now enjoy (or not enjoy) the inclusion of these ratings as part of their location extensions for their paid search ads in Google.

The ratings will be eligible to show if location extensions have been enabled through Google My Business, without the requirement for any additional steps by the advertiser.

These new features will however not be be available for mobile devices, and there do not appear to be any plans to include them for smart phones.

Potentially Increasing CTR

The inclusion of both ratings and reviews within the location extensions can help to grab the attention of users and potentially increase click-through-rate.

For businesses however that have below average ratings/negative reviews, these new features could end up being a hinderance.

Are the new features to the location extensions working for you? Let us know in the comments section below!