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Yahoo Uses Google to Power its Search Engine Results Page

Yahoo Uses Google to Power its Search Engine Results Page

by Ben Wittams-Smith3rd July 2015


Yahoo have confirmed that they are now testing the use of Google’s search engine to power its results page

Yahoo have been in the search engine game for a long time, but they have never been able to match the accuracy and relevance of Google’s search results. Further to this, Yahoo’s new agreement with Microsoft that was finalised in April, allows them to look elsewhere for support from other search engines – namely Google.

Bing has unfortunately been left at the wayside, at least temporarily, while Yahoo test out using Google’s search results as a supplement.

Aaron Wall from SEO Book was one of the first to spot that Yahoo was making use of Google’s search results.

Yahoo has commented:

As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers. There is nothing further to share at this time.

Under the new agreement with Bing, only 51% of Yahoo’s desktop ads are required to carry ads from Bing. The remainder of their desktop search results can carry ads either from their Gemini system, or from other search partners. It can be speculated that Yahoo will be looking at the prospect of organising a deal with Google to begin serving their ads.

Aaron Wall provided screenshots of the Google powered search results:


These are the standard Yahoo results:

Yahoo search results image


Wall also documents the differences between the two types of results pages:

Yahoo search results image

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About The Author
Ben Wittams-Smith
Ben Wittams-Smith is a content writer for Just SEO and the Company Director of JSEO LTD. As a specialist in SEO, SEM and digital marketing, Ben regularly contributes content and provides analytic insight in these areas.

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