gShift revolutionises Content Performance Tracking
With the emergence of content as the focal point for marketing offensives, the majority of SEO software providers are adopting measures which highlight content execution, none more relevant than gShift and its up-to-the-minute content performance module.
“Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time,” says Chris Adams, co-founder and chief technology officer of gShift.
The tool is aimed at writers who are either unfamiliar with SEO, or do not care to explore the intricacies of online marketing, but just want some direction towards achieving company goals.
gShift’s content performance model entails the following facets:
- A user-friendly interface which breaks down into detailed content metrics either individually or by group. These are further arranged by themes, time periods and numerous other sub-categories for absolute convenience
- Timely reports which offer detailed metrics on the performance of content by a quarterly, monthly or annual basis. This allows for easy, comprehensive analysis of content according to the writer/company’s needs.
Adams notes that there is an increasing need, amongst marketers, to learn whether their content is successfully herding the masses to their website and, if so, through what channel. This, Adams claims, is the motive behind the inception of gShift’s content performance model.
Key to the prospective success of gShift performance unit is the tool which permits marketers to track multiple pages, with a view to clarifying organic traffic & social sharing levels for the content in question. Adam’s speaks of ‘the modern marketer’ who is concerned with multiple, varying content channels, and is seeking to enhance their understanding of what’s happening socially, and organically, with regard to content development.
The effects of the performance tracking tool are not limited to site activity; data points concerning the brand’s complete web activity can be harnessed with the tool, for instance if blog posts about the brand are put up on other websites. This data could be used in turn to gain a better idea about which topics drive the greatest performance.
Despite the content marketing emphasis of gShift’s content performance tracking component, the conventional SEO data points are still in evidence, such as rankings and backlinks to specific pieces of content.
Overall, the ability for marketers to gain more control over which pages are tracked for content performance will enable them to easily compile detailed reports. Through these reports, markets will be able to track the traffic to their website more succinctly.