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More relevant, transparent & ethical than Google – Ex-staff release porn Search Engine, Boodigo
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More relevant, transparent & ethical than Google – Ex-staff release porn Search Engine, Boodigo

by Ben Wittams-Smith30th September 2014

There is no doubt that adult-rated content has taken over the internet, and there is now no way to stop people accessing it in some way if they really want to. The 1990’s generation could do nothing to overcome the relentless wave of pornography which was thrust upon them during the rise of the internet early in the millennium, and the ridiculous accessibility of all material from the adult industry has meant that it is now here to stay.

It is from this background that the latest chapter in pornography on the net has begun, with news filtering through that former staff of search-engine titans Google have launched their own pornography equivalent, Boodigo, for web browsers to access.

Designed and launched by ex-Google member Colin Rowntree, Wasteland and technology business 0x7a69, Boodigo has sought to capture the attention of an audience which has contributed to the keyword ‘porn’ retaining an 80% rate on the net over the past four years.

Rowntree outlined that the driving factor behind his creation of the new search engine was the fact that prominent search engines such as Google and Bing have been intentionally reducing visibility of pornographic search results, by producing lower relevancy results for queries of a sexual nature.

“Google and Bing have gradually been weeding out the industry’s adult content and that (for us) has been tremendously frustrating. If someone is looking for videos of oral sex and tries to find them via Google, what they get is an article by Wikipedia and advice from Cosmopolitan. And when they get what they’re looking for it can well be pirated material.”

More relevant, transparent & ethical ; the paradox of the ‘darker’ search engine

A number of readers will likely be appalled by the emergence of yet another means of accessing mass-scale porn for men and women across the globe, particularly when it has the insider knowledge of former members of Google to ensure that it is technologically sound and algorithmically adept.

However, initial reflections on Boodigo’s privacy policy, usage of data, search result specificity and double verification feature actually suggest that it actually outstrips its more straight-edge counterpart quite substantially in these areas, and I wouldn’t be surprised if some of its elements will actually be incorporated into Google’s own search engine sometime in the future.

Accessibility, anonymity and transparency are the governing doctrines of Boodigo and whilst Google might be king in the search engine world, they cannot claim to adhere to these standards at all.

One key feature which I expect Google to consider implementing into their engine is the double verification procedure which Boodigo’s algorithm uses in order to first identify the relevant pages based on the search queries, and then ensure that all results produced are sites that are trustworthy. Essentially, the double verification search result process is groundbreaking because it produces high relevancy results for its searchers queries, but also eradicates the spyware and virus software that people often erroneously download when they visit pornographic websites.

Whilst Google’s algorithm is complex, it cannot claim to ensure the safety of its users in the same way that Boodigo is seemingly doing with most of its customers.

Boodigo has also illustrated that it is more prepared to be transparent with its use of its user’s data and cookies, unlike Google who have been in court recently in Europe over their lack of clarity in this area. The adult search engine protects their user’s private by inhibiting its own usage of their cookies and removing any tracking devices which extract personal data about users from their pages.

According to its privacy policy: “Boodigo does not use cookies or other user-tracking technologies to gather information about our users.”

“That makes us different from Google and Bing, and was another reason for creating it,” Rowntree said.

Google’s argument over their usage of the personal data and cookies of its users has always been that it helps them deliver more relevant results for their convenience. Boodigo’s superior levels of relevancy with their search results, their double verification feature, and self-imposed prohibition of user data usage suggest that Google can achieve this without extracting their user’s personal information. Whilst it has already been widely discussed, this completely brings into disrepute the motives of the company behind taking such a large degree of data and information from its users, and it can be argued that its entire ethics are actually more questionable than its pornographic contemporary.

Simply put, either Boodigo has a better algorithm than Google, has elements which are superior, or its ex-members are making a statement to Google that its underlying control of the globe’s personal information will have to change as users become more savvy about the scale of their malpractice.

It seems both controversial and paradoxical that a darker, sketchier and more taboo version of Google could set an example about how it should conduct itself over user privacy and usage of data, but early evaluation of Boodigo suggests that it is doing just that.

Google are already embroiled in an ongoing conflict with European officials, and in particular those from Germany, who have called for the company to make their usage of personal information for users in the continent to be made publically available, in the wake of the Edward Snowden Scandal. Clearly there is a growing group which has been.

And whilst some people will see Boodigo’s release as another representation of the falling moral standards of society, and others will see it as the perfect activity for Sunday evening, it can be argued that the greatest significance of its release is that it actually paints an exemplary picture of what Google should strive to incorporate into their own engine; optimised for privacy, prepared to protect user data rights and seeking to deliver a safer and more relevant service. And as warped and upside-down as this reality seems, a reality it is nevertheless, and I wouldn’t be surprised if Google relented to pressure over its deficiencies in this area and applied the strengths of Boodigo into their own search facility.

 

 

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About The Author
Ben Wittams-Smith
Ben Wittams-Smith is a content writer for Just SEO and the Company Director of JSEO LTD. As a specialist in SEO, SEM and digital marketing, Ben regularly contributes content and provides analytic insight in these areas.

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