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23rd January 2015

4 Digital Marketing Trends Set To Take Off in 2015

Though digital marketing strategies are constantly evolving and fluctuating in their relevance, there are a number of developments to look out for this year. In this article, we focus on 4 trends likely to take 2015 by storm!

Mobile Might

The future of social media access undoubtedly involves significant use of the mobile phone. At present, 4 out of 10 social media users access these sites through their mobiles and 3 out of 10 do this exclusively.

Companies that are not prepared technologically and strategically to establish themselves on this platform will lose out as this is a trend that is likely to accelerate through 2015. This does not refer purely to [...]

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16th December 2014

Facebook dumps Microsoft Bing in search of the Holy Grail – Google Beware

Facebook appears to be battening down the hatches as far as its hotly anticipated battle for search supremacy with Google is concerned, with its culling of Microsoft’s Bing feature Facebook’s latest move in a virtual cold war between the two online gargantuan companies.

Though stressing that their partnership with Microsoft is still very much in tact, Facebook inferred in a statement that they want Facebook users to derive noteworthy information from its own branded search engine, through what has been shared with them and their friends.

Facebook will hope that this move is the first step in smoothening out the quality of results users will be provided with, using its [...]

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12th December 2014

Instagram’s user base now bigger than Twitters – But which one is truly better, if any?

Instagram’s user base now bigger than Twitters – But which one is truly better, if any?

 

In the battle for social media supremacy, Instagram has taken the fight to Twitter, claiming it now possesses 300 million active users compared with the 284 million active users Twitter alleged used its site 6 weeks ago.

However, Twitter also professes to have over half a billion less avid users amongst its clientele, making any inference made over which site has more users somewhat vague. However, what is undisputable is the rate of uptake Instagram has enjoyed amongst users over the past years, with over 100 million people signing up to the photo-sharing site in the last 9 [...]

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11th December 2014

Serial – The Podcast Phenomenon

The renowned Serial podcast has proven its prowess once again through its investigation of the murder of Hae Min Lee 15 years ago, in which time her family has undergone an ordeal so harrowing it beggars belief. The podcast itself presents the information in gripping fashion through a series of episodes, each one a testament to why greater numbers of people are turning to the internet for innovative ways of learning.

It has gained a lot of traction and is being labelled the best podcast ever made.

 

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