All posts by Curtis Brereton
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27th October 2015

5 WAYS FOOTBALL CLUBS EXPLOIT SOCIAL MEDIA

Times have changed, with the introduction of social media, marketing has evolved, and social media has become a very important tool for companies trying to push their brand further. Social media allows these brands to connect directly with their target audience. This of course, stretches to football and other kinds of professional sport. Social media campaigns for football are now being used more than ever.

However, not every campaign will bring guaranteed success- it will bring both positive and negative feedback from the social public. It is very common for the smaller clubs/organizations find it easier to connect to their fans as they have a smaller fan base. On the other [...]

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19th October 2015

Local Business Directories, The true cost

Being a business owner in your local area, it is more than likely that you have been told by a number of different sources that you should insert your business to a number of different directories, e.g. The Yellow pages or Yelp. Business owners use these to allow them to improve their visibility on Google. If you are hearing about this for the first time, it may sound easy.

When I first heard of this process it seemed that all you would have to do is sign up to some of these services, maybe opt-in to a couple of different things to get a link to my website onto the profile of, for example, Yell.com.

But I was wrong, terribly wrong. The truth behind this is that if you [...]

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15th October 2015

iOS vs Android

For 8 years running now, Apple’s iOS and Android have been competing with each other for the best mobile operating system money can buy. The majority of people will name Apple when asked who made the first step in creating the first mobile operating system.

However, much to my surprise, after doing my research I found that androids operating systems development traces back to 2003, whereas apples first version of iOS landed in 2007. But the point remains that it was the handsets that both parties released that defined both organizations and placed them on the pedestals they are currently on.

At first glance, as many people would agree with me, Apple created the slicker, [...]

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13th October 2015

KEYWORDS AND HOW TO USE THEM IN YOUR MARKETING STRATEGY

Keywords. Why are they so important and how can you use them?

If for example, you are using keywords only to be found on search engines, then you my friend are really losing out on loads of ways to give your website visibility to your ideal target audience.

This post will explain the best ways to optimize keywords for your entire marketing strategy.

Optimization for Your Website

Below is a list of places in which you should place your main keyword or key phrase to fully optimize for searching. This will increase traffic to your website.

•Included in the beginning paragraph of your sites first page. •You should also include this in the contents page (in a casual [...]

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