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4th March 2015

Five Steps to Creating an Amazingly High Converting Landing Page

Five Steps to Creating an Amazingly High Converting Landing Page

Being able to set up an extremely well optimised Adwords campaign, or design and execute an extremely successful SEO campaign is great; but you also need to have a landing page that is going to convert the traffic you are generating at a rate that is going to give you a return on your investment to go with it!

 

What is a landing page?

Quite simply a landing page is the page which your website visitor lands on after making a search query in Google and clicking on your site’s link, a link in an ad you have running, or in an email you’ve sent. A landing page is generally designed to get the visitors to [...]

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17th February 2015

Alternatives to Using the Google Adwords Search Network

Alternatives to Using the Google Adwords Search Network

One of the biggest criticisms of pay-per-click advertising (PPC) is that it can be very expensive. Cost-per-clicks in Adwords can be as high as £40 for the most competitive niches, and without a well-optimised campaign an advertiser can end up wasting a lot of their marketing budget without getting much of a return on their investment.

Added to this, advertisers will quite often use the Google Adwords platform for purposes that it was not designed for, like building brand awareness.

There are many different paid advertising platforms available, each of which can market your business or website in a different way. [...]

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16th February 2015

Webmaster Tools Data Ceases Updating for a Week

Have you noticed that your Google Webmaster Tools reports have not updated for over a week?

Don’t be surprised if you haven’t seen any update in Webmaster Tools since Saturday the 7th of Feb, because the data tools have not updated for anyone since this time, which has prevented them from viewing some aspects of their website’s performance during this time.

Although there can often be a lag in the information displayed in Google Webmaster Tools, often of around 2 days at the most, it is not typical for there to be a week long delay in the data update.

Users have been voicing their concerns in the Webmaster forums, but Google have not responded as to whether or not the [...]

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Providing you with a wealth of information from within the online marketing and advertising industry, Just SEO is a news site written by advertisers for anyone seeking success in the digital marketing world. Comprised of experienced marketers, industry experts and an innovative content creation team, we offer an assortment of pieces ranging from in-depth articles to vibrant infographics, all the while instilled with an enduring commitment to enriching our reader’s marketing strategies, enhancing their brand profile and maximising their returns on investment. Tune in each day to receive expert guidance on how to shore up your SEO, PPC, Social Media and Mobile campaigns, and see how our advice can enhance your business’ online reputation. Based in London Just SEO operate one of the worlds most respected industry news sources for digital marketing. Just SEO started out as a small group of SEO consultants forming SEO company catering to predominantly UK based operations, over the years Just SEO’s has built a team of industry leading SEO experts spanning the globe and supporting many international companies online marketing efforts.
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