Being able to set up an extremely well optimised Adwords campaign, or design and execute an extremely successful SEO campaign is great; but you also need to have a landing page that is going to convert the traffic you are generating at a rate that is going to give you a return on your investment to go with it!
What is a landing page?
Quite simply a landing page is the page which your website visitor lands on after making a search query in Google and clicking on your site’s link, a link in an ad you have running, or in an email you’ve sent. A landing page is generally designed to get the visitors to [...]
One of the biggest criticisms of pay-per-click advertising (PPC) is that it can be very expensive. Cost-per-clicks in Adwords can be as high as £40 for the most competitive niches, and without a well-optimised campaign an advertiser can end up wasting a lot of their marketing budget without getting much of a return on their investment.
Added to this, advertisers will quite often use the Google Adwords platform for purposes that it was not designed for, like building brand awareness.
There are many different paid advertising platforms available, each of which can market your business or website in a different way. [...]
Don’t be surprised if you haven’t seen any update in Webmaster Tools since Saturday the 7th of Feb, because the data tools have not updated for anyone since this time, which has prevented them from viewing some aspects of their website’s performance during this time.
Although there can often be a lag in the information displayed in Google Webmaster Tools, often of around 2 days at the most, it is not typical for there to be a week long delay in the data update.
Users have been voicing their concerns in the Webmaster forums, but Google have not responded as to whether or not the [...]
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